Jewelry Store Redesign for Ecloreat Place Longueuil
Having graced Place Longueuil for over a decade, La Bijouterie Eclore became a staple for exquisite jewelry. And so the moment arrived for a significant renovation. They turned to our firm, a decision that set the stage for a transformative redesign reflecting Eclore's commitment to quality and diversity in its offerings, including handcrafted, personalized jewelry, and an array of branded collections.
The mandate was clear: to reimagine the store's decade-old space to meet the modern demands of retail while celebrating the store's legacy. Our team was tasked with the creation of distinct zones tailored to showcase Eclore's array of offerings – from the custom jewelry that has been the store's hallmark, to the splendid array of ready-to-wear silver and gold pieces, and a sophisticated enclave for renowned watch brands like Tissot, Longines, TW Steel, Gucci, and Montblanc.
To navigate this, our design team devised a strategy that would not just showcase the intricacies of Eclore's pieces but would also enhance the consumer's journey through each section. The response was a series of meticulously designed display cases, a fusion of in-house design and the craftsmanship of our Asian partners specializing in jewelry showcases. The result was an array of high quality displays that featured specialized lighting, glass and lock systems, meticulously engineered to present the jewelry in their most flattering light.
Moreover, the project included the development of a new logo and store signage to align with the renovated interior—a contemporary embodiment of the Eclore brand. This rebranding was executed with careful consideration of the store's established identity, ensuring a seamless transition into a modernized aesthetic.
The project's completion heralds not just a successful international collaboration but a shared commitment to design ingenuity. The reinvented Eclore Jewelry store is a tribute to the lasting impact of well-executed design, embodying the essence of a space that's critical to both the consumer experience and the enduring success of a brand.
Project Data: 900 sq ft , Longueuil, QC, 2021